Brand

Snowtrek brand assets

Logos, colors, and a few simple rules. Use these to reference Snowtrek in your own materials.

Logo

Lockups

Primary mark
Primary mark
snowtrek-mark.svg
SVG
Wordmark
Wordmark
snowtrek-wordmark.svg
SVG
Logo + wordmark
Logo + wordmark
snowtrek-lockup.svg
SVG
Mark on dark
Mark on dark
snowtrek-mark-light.svg
SVG
Wordmark on dark
Wordmark on dark
snowtrek-wordmark-light.svg
SVG
Logo + wordmark on dark
Logo + wordmark on dark
snowtrek-lockup-light.svg
SVG
Color

Palette

Snowtrek Blue is our one brand color, used sparingly for emphasis. Everything else is a neutral.

Snowtrek Blue
#1d8af5
Blue Pressed
#1364b8
Ink
#252525
Paper
#ffffff
Typography
Inter
Headlines and interface. Weights 400–800.
JetBrains Mono
Versions, code, and metadata.
Usage
  • Give the logo clear space equal to the height of the glyph.
  • Use the on-dark lockups on photography or dark fills.
  • Don't recolor, rotate, stretch, or add effects to the mark.
  • Don't place the mark on a busy or low-contrast background.